e.l.f. Cosmetics

Beauty for every eye, lip & face. Earn rewards, play games, connect with others.

Welcome to the beauty-verse! From viral lip oils to seriously effective skincare, shop the best of beauty for every eye, lip and face in an e.l.f.ing amazing app experience.

Glow wild. This is your space to shop, share, and explore your Holy Grail e.l.f. products. Plus, you can discover your new favorite makeup and skincare products with features like Virtual Try-on, Concealer and Foundation Shade Match, and Shoppable Stories.

JOIN OUR E.L.F. BEAUTY SQUAD REWARDS PROGRAM.

Our FREE loyalty program gives you multiple ways to earn points: you can redeem for free products and other OMG rewards. Other perks of being in Beauty Squad:

• Earn points ANYWHERE you shop when you upload your receipt on the app.

• Turn your points into free products, dollars off your next purchase or gift cards from your favorite stores and restaurants like Chipotle, Target, Ulta, Amazon, Walmart and more…

• Shop the latest drops and sales before anyone else with early access.

• Enjoy a free gift and double points during your birthday month.

• Exclusive access to members-only content like our Hot as e.l.f. chart and Squad Sign quiz.*

• Level up your tier for more exclusive perks like free shipping for Icon members.

BE EXTRA WITHOUT PAYING EXTRA.

Get instant access to e.l.f. weekly ads, gifts with purchase and special offers on makeup and skin care.

E.L.F. SHOPPABLE STORIES.

Stay up to date with the latest drops and discover new holy grails.

FIND YOUR FAVE SHADES WITH VIRTUAL TRY-ON.

Virtually try on all your fave products and find your perfect shade matches.

PLAY GAMES TO EARN POINTS.

We are now offering games as a new way to earn Beauty Squad points! Play our beauty squad-exclusive games in the app and earn points the fun way!

SWIPE TO LIKE.

Swipe right on makeup you love with our beauty app . Discover and explore your favourite clean beauty products with our “Swipe to Like” feature, and build your wishlist.

JOIN BEAUTY SQUAD COMMUNITY.

Connect with fellow Beauty Squad members. Share your looks, explore new trends, and discover tips and tricks from others.

GET INSTANT HELP WHILE SHOPPING IN STORE.

Use the barcode scanner at your favorite retailers to virtually try on shades, view tutorials and learn all about ingredients.

ALWAYS STAY IN THE KNOW.

Opt in for push and in-app notifications to be the first to know about e.l.f. exclusive offers, new arrivals and upcoming sales.

KEEP TABS ON YOUR E.L.F. ORDER.

Review your order history and track your delivery. Use the store locator to get directions to the nearest store with e.l.f. clean makeup and skincare products.

SHARE THE E.L.F. LOVE.

Find makeup and skincare products & look straight from the product page or virtual try-on page.

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e.l.f. makes the best of beauty accessible to every eye, lip and face. Download the app and we’ll meet you there.